Recent videos of people soaking their hair in what appears to be gloopy water before presenting bouncy, glossy waves akin to shampoo commercials may have caught your eye while scrolling through Instagram or TikTok. Its main component, rice water, which influencers and celebrities alike believe gives them hair that is acceptable for ads, is what gives it its murky appearance. Rice water hair masks are becoming increasingly popular thanks to online hair influencers like Anisa Sojka, Bhawana Mehra, and Audrey Victoria. Even Sojka, a YouTuber with 530,000 subscribers who advertises hair bows, scrunchies, and other accessories, claimed that the mask accelerated the growth of her hair. With a rice water tonic she produces by letting rice soak outside for 24 hours, even Cardi B claims to revitalize her freshly washed hair. What is the rumored method utilized to make Kim Kardashian’s hair so long? According to Kourtney Kardashian’s lifestyle blog Poosh, Kim reportedly frequently uses a homemade rice water rinse to lengthen and thicken her hair. As a beauty treatment, particularly for the skin and hair, rice has been soaked and rinsed in Japan for centuries to eliminate excess starch and gain the benefits of the water’s vitamin and mineral content. According to London, England-based dermatologist Dr. Anastasia Therianou, who specializes in hair problems, “water from either cooking rice or from soaking rice provides carbs, amino acids, B vitamins, vitamin E, minerals, and antioxidants, which all aid with hair regrowth, in theory.” Despite the fact that Dr. Therianou points out that there isn’t any scientific proof to back up the idea that rice water treatments promote hair growth, she still believes they will improve your hair by making it smoother and shinier, especially if your strands are severely damaged.
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