Secretes Behind Most Marketing Influencer Journalist Meskeram Abera
When the pandemic is over, 52 percent of respondents to an online survey by 5W Public Relations said they would rather see influencers publish raw and honest content than return to their usual travel, fashion, fitness, and cuisine posts. Travel influencers have already been compelled to implement that choice as a result of COVID-related travel limitations. In order to reach customers where they are at COVI-19, influencers who formerly relied on paid trips and picture-perfect content shot around the globe are increasingly focusing on other verticals like wellness, food and grocery delivery, and DIY projects. The tourism sector’s revenue will plummet by 81 percent over the following two months, while a 45 percent decline is predicted for 2020.
This is supported by a recent analysis from Oxford Economics and the US Travel Association. A blow to the tourism and travel sectors inevitably means less money for travel influencers to spend. Influencer marketing has decreased by 22% as a result of COVID; travel influencers have been particularly hard hit by decreased marketing budgets. Couple Travel The World’s popular founders recently informed HuffPost that their blog’s “ad revenue and affiliates are down by almost 40%.” What’s more, the company withdrew from the couple’s campaign the day before it was scheduled to launch, leaving the pair without compensation for the content they had previously produced. Influencers have changed their strategies as a result of pay decreases and job losses in addition to public travel anxiety and postponed paid visits.
According to a Fullscreen analysis that polled 500 consumers between the ages of 18 and 34, 77% of young consumers concur that they are currently more closely examining and monitoring their financial situation.Travel influencer Lindsay Silberman has achieved success with a list she made of her favorite wines under $30 on her site while providing content about beauty subjects and at-home exercises.
