What went on with the man? Giving gifts on major occasions is customary in Ethiopia, both in the metropolis and the countryside. Injera and bread are frequently brought to friends’ and family’s homes in rural locations. Contrarily, fruit and bread are preferred presents in metropolitan regions. The custom has been around for a while, but it appears that people are beginning to forget about it. People are beginning to believe that giving gifts is more of a European cultural tradition that has gained popularity due to globalisation than it is a traditional Ethiopian practise as things change.
However, giving gifts over the holiday season is customary and commonplace. When Ethiopians consider Christmas, they frequently think about gifts. People visit shops that sell clothing, gifts, and other items throughout the Christmas season in an effort to select the perfect present.
Giving gifts not only encourages people to keep their friendships and connections strong, but it’s also a terrific way for those who work in the gift industry to make money. However, this year’s gift-giving custom was hampered by the rising cost of items, which also had an effect on the workforce. Due to a recent import prohibition, a scarcity of foreign cash, and exceptionally exorbitant pricing, the gift shops were deserted by consumers who couldn’t afford them. We import a lot of our supplies from foreign nations.
